Feminine Products of the Future
A vintage dress is cute; a vintage sanitary napkin is not. The world of feminine products is evolving, largely because the modern woman demands a better performing product. While production companies easily attained brand loyalty in the past, their former audience has now departed to the land of menopause and no longer requires their services.
Feminine product companies currently vie for the loyalties of teens and young women, and have upped their game to do so. Through research, they are responding to the exact troubles of the today’s period-laden woman, and presenting solutions on a golden platter. Here are the top trends:
Increasingly active lifestyles.
The modern woman moves more! Plus, she isn’t willing to be overruled by her period and made to slack on her fitness routine. Whether walking the dog or jumping rope, comfort is key. New demands include thinner, more absorbent products that conform to shape.
Activity levels go further than the gym- women are also out and about more. That means we need slimmer packaging that can be discreetly hidden and tucked inside a wristlet.
Recycled materials, reusable water bottles, and now, biodegradable tampons. The majority of Americans have taken measures to reduce their environmental footprint, and biodegradable feminine products takes that initiative one step further. You may feel some angst towards Mother Nature during this time of the month, but for those other three weeks she’s nice enough, so why not help her out?
Increased awareness of personal hygiene.
Women today are much more health consciousness than their predecessors. With a little help from the advertising and media world, they are increasingly aware of how monthly feminine routines affect overall health. New products address health concerns by fighting bacteria and odor, with materials that also protect the skin.
Also, with the increased attention on toxic shock syndrome (TSS), more women inch away from synthetic tampons. In response, you can now buy your tampon as organic as your produce.
This is great news, ladies. You have an entire industry that awaits your beck and call. Some of these options are available, while others are coming soon. Keep your eyes out, and here’s to healthier and happier periods!
- Posted by holx-admin
- On May 13, 2014